June 27 2013
RT @HarvardBiz: New Research: You're Doing Customer Experience Innovation Wrong http://t.co/loliypkpcy
June 27, 2013
New Research: You're Doing Customer Experience Innovation Wrong
"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team's strategy for customer experience is market differentiation.