May 21 2013
Fountain of youth: with #Tumblr, can #Yahoo buy a new generation of users? http://t.co/OnWBrvxlej #Tech #M&A http://t.co/vOKRYOmjoQ
May 21, 2013
Fountain of youth: with Tumblr, can Yahoo buy a new generation of users?
Marissa Mayer just made her biggest bet to date as Yahoo's CEO - and if it goes badly, she may not get the chance to make another. A series of recent acquisitions culminated Monday with the announcement that Yahoo is spending roughly one sixth of its cash hoard to buy Tumblr, the popular but under-monetized blogging platform.